Now Available: The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2020

Timetric's 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Danish cards and payments industry, including:

* Current and forecast values for each market in the Danish cards and payments industry, including debit and credit cards.
* Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
* E-commerce market analysis and payment types.
* Analysis of various market drivers and regulations governing the Danish cards and payments industry.
* Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
* Comprehensive analysis of consumer attitudes and buying preferences for cards.
* The competitive landscape in the Danish cards and payments industry.

Full Report Details at
- http://www.fastmr.com/prod/1183567_the_cards_payments_industry.aspx?afid=301

Report Highlights

* According to Timetric, Denmark had the highest number of contactless terminals and the second-highest number of contactless cards in the Nordic region in 2015. As of November 2015, there were 5.3 million contactless cards (equivalent to 55.6% of overall payments cards), and 61,600 contactless POS terminals in the country, representing roughly 43.8% of the overall number of POS terminals. To capitalize on the growing popularity of contactless technology, Danske Bank and Jyske Bank began offering contactless Dankort cards from August 2015. Contactless mobile payments (m-payments) are also gaining prominence. Nets entered into an agreement with JCB in April 2016, allowing merchants to accept Dankort debit card payments via smartphones using J/Speedy, JCB's contactless technology. J/Speedy can be used to make contactless payments up to US$29.8 (DKK200), and a security code is required for transactions above this amount.
* To capitalize on the increasing number of transactions made at retail outlets, a number of mobile POS (mPOS) providers - including mobile and table - are making a foray into the Danish cards and payments industry. The latest of these is the introduction of a cloud-based POS solution by the Danish startup Shopbox in April 2016. This solution provides faster transaction processing at small merchants such as coffee shops, clubs and sports arenas. Shopbox's POS solution runs on both iOS and Windows-based tablets. In February 2015, iZettle launched the iZettle Card Reader Lite. It is a chip and PIN card reader that can be connected to tablets and smartphones to accept card-based payments.

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