Market Report, "Serbia Quarterly Beverage Tracker First Quarter 2016", published

Emerging trends focusing on consumption of products perceived as healthy and natural provided positive growth for packaged water. Wines suffered drop in Q1-16 due to poor sales in the Horeca sector which have contributed to the negative growth in the wine category. The dominant carton has begun to loose shares to aseptic PET packaging within the white milk category. Growing trends which promote healthy lifestyles contributed to the drop in hot coffee.

Key Findings

* PET remained the dominant packaging material in soft drinks market, but glass also went up thanks to the slow recovery in the Horeca sector.
* Beer has seen a positive growth in Q1-16 driven by favourable weather and by further Heineken Serbia expansion and the strong distribution power of CCHBC.
* Promotional activities portraying a natural and healthy image of chilled white milk were prevalent and helped to maintain levels in white milk.
* Lack of marketing investments and price promotions contributed to the drop in hot beverage consumption.

Full Report Details at
- http://www.fastmr.com/prod/1193881_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Serbia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
* Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Serbia beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Serbia to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity

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