Report Published: "Northern Ireland Quarterly Beverage Tracker First Quarter 2016"

Carbonates saw a stagnation this quarter, with low calorie drinks boosting consumption, as the war on sugar continues and Easter came very early. The increase in consumers looking after their bodies after Christmas has also had an impact on sports drinks, with sales in the first quarter boosted by the post-Christmas rush to the gym. Beer saw a decline as unfavourable weather saw less Horeca consumption.

Key Findings

* The rise in first quarter consumption of gin and tonic is largely due to the post-Christmas popularity of dieting.
* Cider saw a decline with increased competition from other alcoholic drinks being a large contributing factor to the decline.

Full Report Details at
- http://www.fastmr.com/prod/1193875_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Northern Ireland Quarterly Beverage Tracker Q1-16 covering carbonates, sports drinks, energy drinks, beer and cider is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
* Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Northern Ireland beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Northern Ireland to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)