Quarterly Beverage Tracker First Quarter 2016, Bosnia - New Market Report

The soft drinks market witnessed an increase in Q1-16 which was driven by more favourable weather, supporting growth in the carbonates and packaged water categories in particular. More favourable weather and aggressive pricing by leading brands led recovery in the beer category which was further boosted by increased sales in Horeca this quarter. PET dominates the packaging for cultured dairy drinks where larger sizes are starting to take share from smaller portion packs. White milk, flavoured milk and soymilk are almost exclusively available in cartons.

Key Findings

* A double digit drop in multinational spirits brands drove the declining trend in the spirits category. It was further hindered by the low sales volumes and high price point of imported brands which discouraged distributers from developing distribution channels.
* Positive soft drinks sale trends were further supported by aggressive price promotions in the fruit powders and energy drinks categories. And PET packaging continued its domination in Soft Drinks category.
* Consumption of cultured dairy drinks declined in Q1-16 driven by fewer price promotions from the leading players. Similarly, flavoured milk products decline due to lower consumer spending and a price point which remains high.
* Hot coffee volumes decreased in Q1-16, driven by shrewder consumer spending. On premise sales remained flat due to the fact that hot coffee is generally the most affordable beverage

Full Report Details at
- http://www.fastmr.com/prod/1193857_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Bosnia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
* Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our annual Q1 special focus update on the latest trends in local provenance beverages

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