New Study: Italy Quarterly Beverage Tracker First Quarter 2016

Sales of soft drinks declined very marginally, with losses across most major categories again off-set by gains in packaged water, driven in particular by the strong performance of still variants in modern retail. In Q1-16 alcoholic drinks declined suffering from a fall in consumer confidence in response to the slowdown in economic recovery. Q1-16 has seen a continued disaffection towards standard white milk, with progressive switch towards special milks and alternative dairy drinks.

Key Findings

* In soft drinks, PL brands lost shares within modern retail principally driven by a significant reduction in promotional support by the retailers.
* The shift towards off-premise continues, with beer in particular benefiting from the growing trend towards less structured meals at home, owing to its perception as a more versatile and informal beverage choice.
* Price promotions continued to drive sales within ambient standard milk - which still accounts for at least two thirds of dairy drinks volume sales in Italy
* Extensive advertising support by the leading players, also contributed to the positive development of the hot beverage category.

Full Report Details at
- http://www.fastmr.com/prod/1193870_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Italy Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
* Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

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