New Report Available: The Netherlands Quarterly Beverage Tracker First Quarter 2016

In soft drinks market, packaged water was one of the biggest winners in volume growth, with energy drinks and iced/rtd tea drinks also seeing growth. Alcoholic drinks remained stable during Q1-16 with a small positive slant as beer and cider have the most positive volume growth, whereas the other categories saw losses. Dairy drinks remained quite stable in Q1-16 as the losses in white, fermented and evaporated milk were compensated for by growths in flavoured milk, GNRS alternative drinks and drinking yogurt. Hot beverages remained quite stable in Q1-16. As the quarter was quite cold, hot beverages saw an extra small push in volumes.

Key Findings

Full Report Details at
- http://www.fastmr.com/prod/1193874_quarterly_beverage_tracker.aspx?afid=301

* Packaged water saw a good growth in Q1-16, as the category fits well within the current consumer trends of wanting more natural products and to consume less sugar.
* The consumption of alcohol-free beers, beer mixes and special beers has grown well. The Dutch Beer Association has just released some of their initial figures for 2015 showing alcohol-free beers segment is growing.
* The increasing costs of milk is likely to be pushed onto the consumers, which will create a strange situation of international farm gate prices lowering and yet supermarket prices rising.
* Growth continued in value rather than volume as hot coffee in particular becomes more sophisticated with flavours, roasts, and brewing types: from pads, pods, cups, and self-grinding home equipment.

Synopsis
Canadean's Netherlands Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
* Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Netherlands beverage industry to support and enhance your strategic planning

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