Report Published: "China Quarterly Beverage Tracker First Quarter 2016"

Soft drinks categories recorded a low growth in Q1-16, mainly driven by packaged water and bulk/HOD water. The first quarter of the year remained a weak period for beer consumption as it has been more difficult for brewers to gain profits as competition grows fiercer. In 2016, complicated international and domestic economic environments will continue to affect the Chinese commercial beverage industry. Driven by high profit margins, leading dairy manufacturers continued their activities in high-end dairy drink products.

Key Findings

* Consumers, especially young parents, have become more concerned with the unhealthy image of some categories of soft drinks and have tried to replace them with healthier drinks.
* For the alcoholic drinks market, growth has slowed as the large increase seen last year was unsustainable. Competition is fierce as more players are entering the market with product quality becoming the main concern for consumers.
* Chilled drinking yogurt maintained positive growth in Q1-16 as it contains sufficient nutrition, varies in flavours and serves as a good option for consumers with lactose intolerance as it is easier for them to digest than milk.
* Hot tea showed a slightly higher growth rate in Q1-16 than Q1-15, due to growing consumption of hot tea amongst younger consumer groups.

Full Report Details at
- http://www.fastmr.com/prod/1193906_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's China Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
* Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the China beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in China to back your marketing initiatives

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)