As the commodities market recover s and Chile's economy moves back to a stronger growth trajectory over the medium term , we forecast the consumer electronics market will move to a faster trajectory. We envisage a CAGR of 5.9% over 2016-2020, with all three segments expected to be supported by peso appreciation against the US dollar from 2017 , which will boost Chilean household purchasing power and increase the aff ordability of imported devices. The impact could be especially pronounced in the computer hardware and AV markets , where there was the greatest degree of deferred spe nding during 2014 and 2015 when peso depreciation hit sharply.
Latest Updates & Industry Developments
Computer Sales: USD1.05bn in 2016 to USD1.47bn in 2020, a compound annual growth rate (CAGR) of 8.8% in US dollar terms. Economic upside, but the extent to which pent-up demand boosts growth will depend on device trends and potential notebook/tablet replacement spending cannibalisation by smartphones.
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AV Sales: USD782mn in 2016 to USD985mn in 2020, a CAGR of 5.9%. After sales declined by almost a third from the 2012 peak to 2015, we expect AV demand growth will accelerate over the medium term, but not return to previous highs as the digital camera market is on a permanently lower trajectory.
Handset Sales: USD1.54bn in 2016 to USD1.78bn in 2020, a CAGR of 3.8% in US dollar terms. Peso appreciation presents upside to smartphone average selling price 2017-2020, but the underlying trend of depleting smartphone upgrade opportunity will see spending growth gradually decelerate.
The Chile Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Chile.
BMI Research'sChile Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Chile.
Key Benefits
Benchmark BMI's independent consumer electronics industry forecasts for Chile to test other views - a key input for successful budgeting and strategic business planning in the Chilean consumer electronics market.
Target business opportunities and risks in Chile through our reviews of latest industry trends and major deals, projects and investments.
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Chile Consumer Electronics Report Q3 2016: New research report available at Fast Market Research
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Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001