Sport&Health welcomes 7 million members to its 23 clubs each year. While active members utilize the clubs 12 times per month, our company average is 5-6 per month… this is twice the industry average! ZOOM decided it wanted to integrate advertising with marketing by becoming a Corporate Partner. ZOOM relied on monthly open houses, email blasts, in-club sampling of tooth brushes in our locker rooms, and brochures over a year period to both drive their brand awareness and market members in-person.
Perfect Posture adopted a moderate media strategy by becoming a Corporate Partner member of Sport&Health clubs. This was integral to Perfect Posture as they needed to keep an eye on their budget as they were a new practice and this was ‘outside of the box’. Combining brand advertising with direct member marketing, they were able to focus their efforts on a one-club program at one of our highest household income clubs that happened to be a short drive to their office. The 2 person practice rolled-out a program that included backlit panel signage, quarterly e-newsletter blasts, monthly open house participation, and brochure placement.
Over 25% of all active Sport&Health members actively use our personal trainers each year. That means that over 10,000 members are actively looking and consuming way to help them achieve their physical and nutritional goals. What is even more, our members who have personal trainers KEEP them to not only achieve their initial goals, but rely on them attaining long-term health goals. Diet-to-Go quickly realized this and knew it needed to both advertise and market to our goal-driven members to meet their aggressive growth goals. They chose to start their program by becoming a Corporate Partner and marketing through weekly in-club demonstrations, event sponsorships, and quarterly email blasts that highlight their seasonal promotions. They expanded after 3 months to include television and panel advertising at select clubs to increase their penetration.
