CleanShare Helps Win The Amenities Race for Apartment Communities
CleanShare, a startup based in Germantown, MD, addresses millennial’s craze for amenities with professional cleaning.
[ClickPress, Mon Sep 04 2017] Property managers of the Washington D.C. region are feeling the squeeze as millennial’s search for apartments in a competitive market with an increasing supply of multifamily housing.
Amenities are what renters want. According to Multi Housing News August, 2017 “[renters] are increasingly looking for … [a] low maintenance, hyper-convenient lifestyle” in their search for the perfect rental. CleanShare, a startup based in Germantown, MD, addresses millennial’s craze for amenities with professional cleaning.
In addition to providing a luxury experience for residents, management companies find value in CleanShare. With increasing demand for upscale finishes such as granite counter tops, hardwood floors, and stainless appliances, communities will benefit from protecting their investments. Regular cleaning extends the lifespan of flooring, appliances, and more, which reduces long term costs of updating and maintaining communities.
As the multifamily housing supply in the DC metro area is outpacing the current demand for rental properties, innovation will have to spark to stay competitive. According to Freddie Mac, D.C. will “continue to see an elevated amount of new supply despite higher forecasted vacancy rates in 2017, relative to the historical average.”
Amenities can distinguish apartment communities from competition. With communities offering yoga studios, laundry concierge services, rooftop pools and dog parks, what else could renters want? A clean apartment without the hassle of spending hours cleaning. Ultimately, millennials want their time off from work to be time off.
Property managers should consider the benefits of offering innovative amenities that not only reduce long term costs but also attract renters and improve the quality of life for residents within the community.
CleanShare partners with property management companies to provide professional cleaning as an amenity for residents in apartment communities. In addition, management companies find value through reduced long term costs and distinguishing communities in competitive rental markets. CleanShare aims to provide cleaning as amenity in luxury apartment communities throughout the United States.