White Pine Trading Launches Bright Society

White Pine Trading, a leading diamond and jewelry wholesaler, has launched Bright Society, an innovative e-commerce platform serving both independent jewelers and global consumers. Bright Society will bring a unique e-commerce solution to established brick-and-mortar retailers, while presenting consumers with an unrivaled shopping experience founded on cutting-edge technology and industry expertise.

Bright Society promises shoppers an unparalleled product assortment inclusive of most major brands, sophisticated seller authentication, a wealth of industry knowledge and exceptional customer service. Shoppers can source specific products through its pioneering "Product Concierge Service," which communicates shopper requests directly to Bright Society’s retail community.

"The rise of online shopping has made it increasingly difficult for traditional jewelers to maintain and grow a brick-and-mortar business without a strong digital presence. Bright Society is a simple yet effective solution for local jewelers to access a worldwide network of consumers and grow online sales without the substantial financial investment and digital expertise required to maintain and operate an e-commerce site," stated Joe Mellet, General Manager at Bright Society.

Bright Society’s retail solution was designed specifically with the jeweler in mind, offering an easy to use online selling experience. The service offers the following advantages:

• Professional photography without product consignment
• Polished online merchandising with proficient copywriting
• Targeted digital marketing
• Branded product packaging as well as simplified shipping and returns
• Protection from fraud and chargebacks
• Exceptional technical proficiency as well as dedicated customer service

"Bright Society is committed to providing an industry-altering solution for jewelers, and changing the online shopping experience for customers," said Mr. Mellet. "By aggregating inventory from reputable, vetted retail partners across the country, Bright Society offers a new way of shopping that is unmatched in both product and service."

For more information about Bright Society or to shop the site, visit www.brightsociety.com.


About Bright Society
Developed as a dual-network platform, Bright Society launched in 2017 to revolutionize online sales of fine jewelry and luxury watches by serving both local, independent jewelers and consumers worldwide. As a solution-driven brand, Bright Society aggregates inventory from brick-and-mortar retail partners throughout the United States, significantly increasing the customer base and sales of independent jewelers while offering customers a one-of-a-kind online shopping destination for fine jewelry and watches. To learn more, visit www.brightsociety.com.

About White Pine Trading LLC:
Established in 2010 with an aim to revolutionize the diamond industry’s use of recycled product, White Pine Trading LLC is one of the world’s leading recycled diamond and jewelry companies. The company buys and sells certified diamonds, parceled diamonds, fine jewelry and watches through a variety of distribution channels. The company’s experts also offer a range of consulting and appraisal services to financial services companies and the jewelry industry. Today, White Pine Trading holds offices in New York, Birmingham (UK) and Tokyo and generates more than $50M in revenue. To learn more, visit www.whitepinediamonds.com.

For Press Inquiries: Malorie Kaye, Cameo PR, 646-360-3488, malorie@cameopr.com