Central Florida Firm Announces Blog Consulting Services

CELEBRATION, FL (February 15, 2005) – Hyku, llc, a consulting firm based in Celebration, Florida, today announced the launch of its weblog (blog) consulting services, which include assistance with blog search and monitoring tools, blog development and blog promotion. "The face of business communications and public relations is changing with the increasing popularity of blogs," said hyku owner Josh Hallett. "Blogs allow companies to have conversations with customers, as well as monitor trends that affect their business."

Hallett has more than 10 years of experience working with public relations practitioners and advertising firms to integrate web-based solutions with public and media relations strategies. He has been actively blogging since 2003 and advising clients about blogging for the past year. To help organizations effectively utilize blogs, hyku’s services include:

Listening & Planning: Assistance and training on the use of blog search tools along with Real Simple Syndication (RSS) news readers to monitor current trends and issues, identifying the key blogs and bloggers within an industry and developing contingency plans to deal with both positive and negative blog content regarding the organization.

Blog and RSS Technology Solutions: Assistance with the selection of blogging platforms and related technologies, including RSS readers, monitoring tools and blogging software platforms.

Blog Promotion: Developing effective strategies to publicize blogs and gain RSS feed subscribers. Hyku works with public relations and marketing firms to integrate blogs with existing campaigns and promotions, or to create new initiatives.

Blog Metrics: Establishing tools and software to measure visitation, click-thrus and readership of blogs and RSS feeds. Providing review and analysis of blog and RSS statistics to measure blog effectiveness.

In addition to consulting with hyku, Hallett is available to speak to organizations and companies interested in learning about blogs. To learn more about hyku and its services, visit http://hyku.com/ To read Josh’s blog, visit http://hyku.com/blog 

Hyku, llc, based in Celebration, Florida, is a consulting firm specializing in information architecture, web usability and the utilization of weblogs for public relations and marketing.