A paradigm shift from traditional direct selling to online selling model, upheld by e-commerce’s pervasiveness, has been a key sales influencer of salon chairs worldwide. Upswing in popularity of online retailing is being banked on by salon chairs manufacturers to tap latent opportunities in suburban and rural areas. Salon chair sales are foreseen to record a significant pace through 2028, according to Fact.MR’s recent research study.
Sales of salon chairs via e-commerce channels are expected to remain resurgent throughout the period of assessment, 2018-2028, with demand for salon chairs poised to grow at 6.0% CAGR in terms of value, according to Fact.MR’s new study. However, supremacy of direct channel is expected to persist in the salon chair market, says Fact.MR report.
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Sales of salon chairs are likely to remain concentrated in the emerging economies of Asia Pacific excluding Japan (APEJ) region, particularly in China and India. This can be attributed to the growing salon facilities in these countries coupled with spurring technological advances adopted by salon chair manufacturers. Moreover, China being one of the leading exporter and consumer of furniture, it has significantly impacted the export scenario across developed countries, particularly the United States. United States is expected to follow the suit, after APEJ, on the back of trade tensions between China and United States. Strict trade regulations between these economically stable countries is likely to impact the growth of the salon chairs market in the coming years.
Demand for modern barber chairs is expected to spearhead during the period of forecast with their all-purpose variants to follow their lead. Manufacturers of salon chairs have been investing in research and development for developing technologically sound products that feature high durability and efficiency. On the back of dual reclining levers along with advanced pin stems that facilitate ease in adjustments with maximum client comfort, the demand for modern barber chairs is expected to spur in the coming years.
Salon chairs have been witnessing several enhancements apropos of overall chair mechanism, as manufacturers have been coming up with all electric and hydraulic salon chair models. The sales of hydraulic salon chairs have been rampant since the past few years and are expected to retain the status quo, according to the report. Albeit convenience of hydraulic salon chairs in terms of height adjustments and added protection, their electric counterparts are likely to witness an upswing during the forecast period. Excessive control, enhanced angling system and positioning are expected to fuel the demand for electric salon chairs, in turn driving sales.
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The report on salon chairs market envisages that sales of hydraulic and electric reclining salon chairs are projected to expand at a significant pace, the former being at the vanguard. However, the demand for electric reclining salon chairs is expected to outpace their hydraulic counterparts during the period of assessment, albeit at a lower base.
Renascent competition among major players involved in the salon chairs market has resulted in adoption of innovative marketing strategies in a bid to achieve sustenance and enhance brand image. Rising number of brand endorsements and using novel methods such as in-film branding is expected to facilitate enhanced sales of salon chairs in the coming years. Alongside developments in salon chairs and marketing techniques, radical advancement in salon consultation offered by professionals has supported the growth of the salons worldwide. Rising number of independent salons and franchised salons, on the back of increased brand awareness has fuelled the demand for salon chairs and their modern variants. Overall the prospects for manufacturers of salon chairs are expected to remain bullish, with a steady inflow of opportunities in the offing.
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