Oat flour is derived from grains of oat plant Avena sativa. It is a super-food packed with protein, full of fiber and has very low fat content. Oats flour is rich in soluble fibers which aid in lowering cholesterol levels. Oat flour also contain beta-glucan, a lipid lowering agent that helps preventing cardiovascular disease. Oat flour prevents constipation as it is a rich source of fiber, which helps regulate bowel movements. Not only is oat flour an excellent source of dietary fiber, it also is a rich source of magnesium, which improves enzyme functions and energy production.
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It contain avenanthramides which is a powerful antioxidant and hence have a wide application in skin care products. Oat flour is a major component of infant foods, which makes it baby's first taste to solid foods. Oat flour is also a chief constituent in granola bars a South American beverage products, and is largely used in pancake mixes.
The nutritional value of oat flour is expected to be the major reason for driving growth in the oat flour market. Oat flour is used as a food supplement and is a major constituent in certain muscle building powders, for this it is expected to drive the market growth over the forecasted period. Food and beverage manufacturers are taking into account the health benefits of oat flour and adding significant constituent to make products more delightful and is high in nutrition content. Use of oat flour in cosmetics is expected to attract demand of more similar products. Apart from this the use of oat flour for prevention of certain diseases and maintaining good health, is expected to fuel a favorable growth in terms of value during the forecast period.
Some of the major key players operating in organic oats market includes; Bob’s red mill natural foods, Raisio Group, The Hain celestial group, European oat millers, Honeyville, Glebe farm, La Milanaise and Ceres Organics.
