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Easy-to-play rules of pickleball, similar to those of ping-pong, has attracted more individuals toward the sport, from beginners who want to learn new sports to seasoned players who crave the thrill of a competitive play. As the court of pickleball is compact, smaller than that of a tennis court, the gameplay makes participants to play in close proximity, and enables them to have proactive conversations during the play. This has made pickleball to gain popularity as a social activity, thereby fuelling participation in the sport.
Pickleball Equipment Market: North America & Europe Collectively Account for Bulk Market Shares
The Sports & Fitness Industry Association (SFIA) has estimated over 2.8 million participants in the U.S. in 2017, which demonstrated a 12.3% rise from 2016. In a bid to enhance popularity of pickleball at the grassroots level, the USA Pickleball Association (USAPA) has introduced Pickleball Ambassador Program, wherein volunteers promote the sport in local areas. Such initiatives from pickleball sport clubs will enhance participation in the sport in North America.
European Pickleball Association, on similar lines, has been taking initiatives to promote the sport across various countries in the region. The association estimates nearly 2.5 Mn pickleball participants in Europe. Growth of the pickleball equipment market is set to remain consolidated in developed markets viz., North America and Europe, according to the report. North America will continue to remain at vanguard of pickleball equipment market, with Europe on the trail. Over four-fifth value share of the market are likely to be held by these two regions in the period of forecast.
Opportunities Abound in Pickleball Equipment Market, Major Stakeholders Collaborate for Product Development & Portfolio Extension
With pickleball’s popularity illustrating a tremendous rise, relevant equipment manufacturers are focusing on installing their own retail stores. Sporting goods producers are capitalizing on the opportunities, as the sport extends beyond the aging demographic. Numerous new pickleball equipment peddlers are foraying the market, while established vendors focus on product innovation. Leading tennis companies, such as Franklin and Head, are now entering the pickleball courts for promoting their products. Key players have also commenced developing and introducing lifestyle clothing and equipment related to pickleball, and are witnessing robust demand in the area, according to SFIA.
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Stakeholders in the pickleball equipment market are joining forces for developing and introducing new advanced products, and enhancing their portfolio to gain a competitive edge. An exclusive distribution agreement recently signed between The Composite Recycling Technology Center (CRTC) and Pickleball Central is a prime example of such strategic collaborations. CRTC aims at distributing its pickleball paddle manufactured by using recycled carbon fiber of aerospace grade. Eco-friendly pickleball equipment launches such as this will further enable companies to gain consumer loyalty, and boost their sales.
Opportunities Flourish in Pickleball Sport & Equipment
Pickleball is witnessing a boom, with nearly 40% increase in the sport’s participation in the U.S. alone, according to the USA Pickleball Association (USAPA). Companies manufacturing pickleball equipment, such as Pickle Pro, are opening their own retail stores to boost their sales. Numerous sports equipment manufacturers are leveraging the opportunity, as the sport of pickleball expands beyond Baby Boomers and the retirees. New pickleball peddlers are on the rise, meanwhile well-established sporting goods manufacturers are entering the game.
A number of leading tennis companies are also entering into the pickleball courts, for example, Franklin and Head have their own booths for promoting their products. With the rise in pickleball’s popularity, companies are eyeing to capitalize on latent opportunities that the sport holds. Facilitated game and low-impact attributes of the sport have enhanced its accessibility to participants across all age-groups and athletic skills. Companies, such as Clay, have commenced introducing and selling lifestyle clothing, and are barely keeping up with demand.
Table of Content:
- Executive Summary
1.1. Summarizing Key Findings
1.2. Wheel of Fortune
1.3. Opportunity Assessment
1.4. Mega Trends - Global Pickleball Equipment Market Introduction
- Global Pickleball Equipment Industry Overview
3.1. Global Pickleball Equipment Market Value (US$ Mn) Forecast and Analysis
3.2. Forecast Factors and Associated Impact
3.3. Pickleball Equipment Supply Chain Analysis Associated Margins
3.4. Market Dynamics
3.5. PEST Analysis
3.6. Pricing Analysis by Region
3.7. Investment Feasibility Analysis
3.8. Market Players Competition Matrix
3.9. List of Distributors by Regions
3.10. Key Players Market Presence (Intensity Map) by Regions - Global Pickleball Equipment Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Product Type
4.1. Revenue (US$ Mn), 2018-2028
4.2. Market Share Comparison
4.3. Y-o-Y growth Comparison - Global Pickleball Equipment Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Sales Channel
5.1. Revenue (US$ Mn), 2018-2028
5.2. Market Share Comparison
5.3. Y-o-Y growth Comparison - Global Pickleball Equipment Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Player Type
6.1. Revenue (US$ Mn), 2018-2028
6.2. Market Share Comparison
6.3. Y-o-Y growth Comparison - Global Pickleball Equipment Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Buyer Type
7.1. Revenue (US$ Mn), 2018-2028
7.2. Market Share Comparison
Continued……………..
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