Market Research Reports Search Engine (MRRSE) has recently updated its massive report catalog by adding a fresh study titled "Global Mobile TV Market – Industry Analysis, Size, Share, Growth, Trends and Forecast Report till 2024". This business intelligence study encapsulates vital details about the market current as well as future status during the mentioned forecast period of 2024. The report also targets important facets such as market drivers, challenges, latest trends, and opportunities associated with a growth of manufacturers in the global market for Mobile TV. Along with these insights, the report provides the readers with crucial insights on the strategies implemented by leading companies to remain in the lead of this competitive market.
The market overview section of the report outlines the drivers, restraints, and opportunities that influence the current and future standing of this market. An impact analysis of key trends has also been provided for every geographic region in the report in order to give a thorough analysis of the overall state of the mobile TV Market. Porter’s Five Forces and value chain analysis are included to understand the market ecosystem and various internal and external factors influencing it.
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The increasing usage of smartphones and tablets around the globe has led to a significant growth in the mobile TV market. Internet usership has risen to an estimated 3.4 billion with a penetration rate of more than 46% in 2016. This has remarkably improved the state of the mobile TV market.
The global mobile TV market is projected to witness steady growth during the forecast period owing to the rising availability of high-speed data services such as 3G, 4G, and 5G. The global revenue stood at US$7.69 bn in 2015 and is expected to reach US$17.02 bn by 2024 at a strong CAGR of 9.5% therein, according to the findings of Transparency Market Research’s report.
The services offered by players in the mobile TV market include free to air services and pay TV services. Pay TV services held the leading share in the mobile TV market in 2015, accounting for more than half the global market that year. The growing demand for premium content such as live sports, movies, and entertainment through video on demand (VoD) on local and regional channels has resulted in the growth of the pay TV service segment. The share of the pay TV service segment is likely to increase during the course of the forecast period.
The report segments the North America, Europe, Asia Pacific, MEA, and Latin America mobile TV market based on the services provided. The service segments considered in the study include free to air service and pay TV service. Furthermore, the report provides key findings, key trends, and market overview on regional basis. The report also offers vendors landscape that includes competition matrix and vendors market share of mobile TV market in 2015. Thus, the report provides in-depth cross-segment analysis of the Mobile TV market and classifies it at various levels, providing valuable insights at the macro and micro levels. This research report provides in-depth analysis of the global mobile TV market on the basis of services offered by the vendors. The comprehensive mobile TV market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the mobile TV market’s growth.
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The report also includes competitive profiling of major players engaged in the mobile TV market, globally. The major business strategies adopted by these players, their market positioning, and their recent developments have also been identified in the research report. This report also provides market positioning analysis of the major players in mobile TV market based on their 2015 revenues. Some of the major players profiled in the report include AT&T, Inc., Comcast Corporation, MobiTV, Inc, Sky plc, Charter Communications, Verizon Communications, Inc, Bell Canada, Orange S.A, Bharti Airtel, and Consolidated Communications.
The global mobile TV market has been segmented as follows.
Global Mobile TV Market: By Service
Free to air service
Pay TV service
Global Mobile TV Market: By Region
North America
The U.S.
Canada
Rest of North America
Europe
France
Germany
Rest of Europe
Asia Pacific
China
India
Rest of Asia Pacific
Middle East & Africa
South Africa
GCC
Rest of Middle East & Africa
Latin America
Argentina
Brazil
Rest of Latin America
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