The purpose of this rich study presented by FactMR is to elaborate the various market projections impacting the global ecommerce software and platform market during the period until 2028. This assessment delivers high-end statistics concerning market size, Y-o-Y growth in trends and revenue share (US& Mn) linked to different geographies and segmentation types. Readers can acquire precise insights about growth trends along with opportunities that are expected to reshape the overall structure of the ecommerce software and platform market during the forecast period.
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Pervasiveness of e-commerce has transformed the retail sector by introducing online platforms for purchasing commodities and goods. Retailers have witnessed increased inclination of customers toward online purchasing on the back of high convenience and cost effectiveness of online platforms. This aspect has triggered retailers to adopt e-commerce software and platform to enhance customer shopping experience and increase their visibility to reach remote customers to increase sales of their products and services. Moreover, e-commerce software and platform provides seamless customer experience by linking mobile, offline and online shopping channels.
Robust growth of Big Data analytics has resulted in paradigm shift in the e-commerce industry. Data is now looked upon not as a bi-product of a business, but considered as a vital asset offering insights on customer behavior in terms of purchasing patterns, frequency and choice. It is now used as an important performance measure of a business that can be leveraged to enhance business activities and profits. In a bid to simplify complexities associated with Big Data analytics, providers of e-commerce software are integrating AI and data analytics with e-commerce software and platform. This integration has enabled enhanced customer traffic, in turn facilitating high revenue generation and improved sales.
Moreover, e-commerce software and platform also provides analysis on customer satisfaction than can be used by retailers to explore new opportunities and increase profitability. Big Data analytics integration with e-commerce has significantly propelled the demand for e-commerce software and platform, in turn favoring their market’s growth during the period of forecast, 2018-2028.
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On-going technological advancements have raised the competitiveness of the retail market as increasing number of retailers are focusing on leveraging online platforms to capture new customer segments. A paradigm shift from on-premise deployment toward adoption of cloud-based deployment has resulted in vendors offering XaaS (Everything as a Service) that includes SaaS (Software as a Service), PaaS (Platform as a Service) and IaaS (Infrastructure as a Service). In a bid to retain customer loyalty, players are focused on using cloud based platforms such as SaaS as an effective deployment model for e-commerce software and platform.
Scalability and flexibility of the e-commerce software and platform is largely impacted by the network infrastructure and the ability to handle increased traffic and rising demand for bandwidth. Increasing traffic is likely to result in software failure, which is expected to confine the growth of the e-commerce software and platform market. However, vendors of e-commerce software and platform are focused on enhancing network infrastructure to overcome this challenge. Increasing cybercrimes worldwide has posed a significant setback to the IT sector. Growing hacking threats and phishing attacks can potentially result in security breaches, and confidential data leak. This can further lead to misuse of customer data in turn inducing a dent in customer confidence resulting in high attrition rate. This aspect continues to challenge the demand of the e-commerce software and platform and its overall market’s growth.
Sales of e-commerce software and platform are represented by US$ Mn. The growth rate of the e-commerce software and platform market is presented in terms of CAGR for the 2018-2028 timeline. The report on e-commerce software and platform market also includes vital metrics such as market attractiveness index, absolute dollar opportunity, year-on-year growth rate, and supply chain analysis and value chain assessment.
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