The use of toilet care products has been gaining traction for the care and maintenance of sanitation systems. Toilet care products are being routinely or periodically used for improving the functionality of mobile toilets at homes, commercial buildings, and establishments. Toilet care products have risen in steady demand in various parts of the world for preventing toilet-borne diseases and infections from the use of toilets, especially at public places. The rising awareness about the hygiene and health among populations has bolstered the use of toilet care products in public toilets. The toilet care products market has also been receiving increasing impetus from the growing focus on sanitation across women populations, world over. The rising focus of governments in improving the domestic hygiene of communities, notably in emerging economies, is a key factor boosting the toilet care products market. The focus has gained notable momentum in rural communities in recent years, where people are increasingly getting educated about the importance of safe and increased access to toilets.
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Over the past few years, there have been several initiatives by governments in collaboration with private players to raise awareness about improving clean and safe toilets in rural communities, thereby imparting a fillip to the toilet care products market. Notable regions at the forefront of such trends has been developing countries. These initiatives have also caught rapid momentum in the toilet care products market owing to a few prominent global agencies, such as the United Nations Children's Fund, taking an active part. Increasing collaboration of numerous toilet cleaning brands with several NGOs in emerging economies, such as those of Asia Pacific, Africa, and Eastern Europe, is also propelling the uptake of toilet care products.
Several developers and manufacturers of toilet care products are increasingly exploring new commercial models to expand their reach. In particular, they are exploring new branding and packaging options create higher level of awareness among communities, especially in emerging economies. A growing number of players in the toilet care products market are focusing on low-income families for whom they are developing low-cost and versatile products. The growth of the toilet care products market is also propelled by the constant development and laboratory testing of new products and introducing new fragrances.
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Toilet care products consist of wide array of products and formulations used for cleaning and maintaining sanitation systems, including waste-handling tank products. The rising level of awareness about maintaining germ-free toilets and increasing access to toilets are factor pivotal for the rapid expansion of the toilet care products market during the assessment period of 2017–2022. There has also been surge in advertising spending on mass media channels by consumer goods companies in various countries, thus bolstering the demand for toilet care products.
The analyses takes a critical look at several pertinent aspects, including the following:
- How large are the demand prospects in developing economies in the toilet care products market?
- Will the sale of toilet care products in the grocery store segment dwindle over the years?
- Which factors are likely to cause proliferation of in-cistern toilet cleaners in the toilet care products market during the assessment period?
- Which countries are poised to witness profuse demand for toilet care products and which key factors will accentuate the demand?
The report offers a critical assessment of the prevailing intensity of the competition in the toilet care products markets and identifies key factors that influence the dynamic of this during the forecast period. The study analyses keys strategies adopted by various players to consolidate their shares and positions in the toilet care products market. Some of the companies who seek sizeable shares of the toilet care products market are Procter & Gamble Company, Nice Group, Kao Corporation, Ecover, Dainihon Jochugiku, Dabur India Limited, Church & Dwight, and Henkel AG & Co.KGaA.
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