People across the globe lead very hectic and fast-paced lives and are constantly looking for ways to unwind themselves. Sports is a great stress buster and of late, people have been taking up interesting sports activities to relax and ease their mental pressure. The sport of archery is fast emerging as a most favored recreational activity and is witnessing increasing participation by the global population. This has directly led to a rise in adoption of archery equipment, thereby increasing sales and subsequently revenue of the archery equipment market. The inclusion of archery in Olympics has increased the popularity of the sport, creating lucrative growth opportunities for manufacturers of archery equipment.
Over the years, archery has become one of the most played sports and has also found place in several international gaming events such as the Olympics. Archery as a sport has been found to develop certain mental abilities in children, making this one of the favorite sports activities that children can engage in. This factor is expected to boost the demand for various types of archery equipment, thereby increasing sales revenue in the archery equipment market. The last few years have witnessed a steadily increasing participation of women in the sport of archery. Women are taking part in large numbers in international archery competitions, thereby leading to a surge in demand and adoption of archery equipment.
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The governments of several countries are encouraging archery as a sport and are implementing programs that help increase public participation in archery. This is further augmenting the demand for archery equipment, hence leading to a surge in revenue in the archery equipment market. Owing to the increasing popularity of archery across certain states in the U.S, schools are considering including archery as an integral part of school sports. This will boost the demand for archery equipment such as bows, arrows, targets, and related accessories and support equipment.
With archery fast becoming a mainstream sport across the world, competition in the archery equipment market is intensifying by the day. To meet the steadily growing demand for archery equipment across various geographies, companies operating in the archery equipment market are introducing locally manufactured products at multiple price ranges to attract more number of customers. Some of the market players are even copying branded products to boost their sales and market share. Further, several ‘direct from the factory’ deals are being offered to lure customers, and these deals are mostly on counterfeit archery equipment. This kind of archery equipment is made from low quality raw materials that makes it possible to optimize the price points of such archery equipment. Proliferation of counterfeit archery equipment in the regional markets is anticipated to hamper revenue growth of the archery equipment market in the near future.
Moreover, hunting is deemed an illegal activity in several parts of the world. This is decreasing the participation of people in hunting activities for fear of violating the relevant international laws. This is bound to reduce the demand for archery equipment, thereby impacting growth in revenue of the archery equipment market in the long run.
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Distributors and dealers in the archery equipment market consider box stores and mass merchants as direct competition. However, these are lucrative sales channels in the market for archery equipment and have the potential to introduce different varieties of archery equipment in the international market. Mass merchants and box stores will continue to remain leading channels for sales of archery equipment and provide lucrative growth opportunities for both established manufacturers as well as new entrants in the archery equipment market.
Media has a major role to play in inducing public participation in archery as a recreational hobby and fitness sport. Several movies and television shows showcasing archery as a great sport are motivating people to take up training in archery, thereby increasing memberships in archery training clubs and institutes across the world. This has directly impacted growth in demand for archery equipment and consumer demand is anticipated to go Northward in the coming years.
Archery is one of the most common sports activities in Europe and governments in the EU have established several institutional bodies to encourage increasing public participation in the sport. This has led to a rise in the sales of archery equipment across countries in Europe. In North America, the governments in U.S and Canada are conducting several archery programs for children in schools, thereby promoting the sport throughout the continent. This is expected to lead to a rise in the demand for archery equipment across North America.
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