Increasing popularity of golf across the globe has led to a rise in participations in the particular sport. Moreover, growing viewership of pro-golf tournaments is resulting in more individuals taking up the sport. This is falling brightly on the global demand for golf equipment and apparels. According to the latest report published by Fact.MR, the global golf apparel market is set to surpass a valuation of US$ 6,600 Mn by the year 2026. There has been a steady growth in golf enthusiasm among the youth population. A sports that was previously marked by elitism is now attracting the general classes of the society. For instance, The 2017 PGA merchandise show - a trade-only event for qualified golf industry professionals held at Orlando U.S.A recorded overwhelming attendance. Over the years, a large number of courses have mushroomed, allowing more youth participation. The sport also graced the 2016 Rio Olympics after nearly a century of nonappearance. With golf courses becoming more accessible, the participation number is also going up. The aforementioned factors are reflecting favourably on the global golf apparel market.
Among regions, the market in North America will continue to dominate the global golf apparel market in 2017 and beyond. The golf apparel market in the region currently commands for the largest revenue share and is projected to grow at a steady pace during the forecast period (2017-2026). Golf is a prominent sport in the region and account for high viewership as well as participation in both the U.S. and Canada. Moreover, a strong presence of market players is further supporting the growth of the market in North America.
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Demand for golf shoes is relatively higher as compared to other golf apparels. Global sales of golf shoes currently accounts for around 38% of the overall market revenue. This is primarily owing to innate nature of the sport that makes golf shoes compulsory for participation. Towards the end of 2026, more than US$ 2,400 Mn worth golf shoes are expected to be sold worldwide.
Global sales of men’s golf apparels are expected to remain relatively high during the forecast period. In terms of revenue, sales of men’s golf apparels globally represents for a significant share of the market and the trend is likely to continue over 2026. High number of male participation is one the major factors driving the demand for men’s golf apparel.
On-course outlets will remain one of the largest sales channel for golf apparel during the assessment period. Owing to a strong customer exposure and location advantage on-course outlets is expected witness higher sales then other sales channels in the near future. Close to US$ 1,261.7 Mn worth golf apparels are estimated to be sold through on-course outlets by 2026-end.
Fact.MR in its report has profiled some of the prominent companies operating in the global apparel market namely Adidas AG, NIKE, Inc., Under Armour, Inc., Callaway Golf Company, ASICS Corporation, Amer Sports Corporation, MIZUNO Corporation, Kering S.A., Ralph Lauren Corporation, and Fila Korea Co., Ltd. Many of these companies are actively focussing on enhancing product design and offering tail-made options to customers.
Key Insights from the Report Include:
In terms of revenue, North America will continue to dominate the global golf apparel market in 2017, and the trend is expected to continue over the next couple of years. Further, the market in the region is projected to exhibit a CAGR of 3.3% over the forecast period.
On the basis of product type, the shoes segment is expected to remain highly lucrative throughout the assessment period. Currently, the segment command for more than one-third share of the market and is projected to expand at a modest rate. The segment is set to increase by US$ 125.6 Mn annually over the course of the forecast period.
By gender, the men segment in will continue post a relatively higher revenues share over 2022. The segment currently commands for over 65% market share in terms of revenue and is expected to exhibit a steady CAGR between 2017 and 20226.
Base on sales channels, the on-course outlets segment is expected to hold a leading position. The segment is expected to surpass a valuation of US$ 1,200 Mn towards the end of assessment period, reflecting an above-average growth.
On the basis of buyer type, the individual segment is anticipated to retain the top spot over 2026. The segment is projected to soar at 3.9% CAGR during 2017 to 2026 and reach a market valuation in excess of US$ 4,300 Mn.
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