Shift towards high protein diet and increasing preference for poultry meat continues to influence the growth of the poultry feed market worldwide. Rising exports of poultry, particularly from the European Union and the United States, have remained instrumental in driving the need for enhanced poultry production, in turn fuelling sales of the poultry feed. Fact.MR envisages that the demand for poultry feed is projected to expand at a CAGR of 7.1% in terms of volume during the period of forecast, 2018-2027. The poultry feed market report also reveals that the sales volume of poultry feed are likely to cross 890,000,000 tons by the end of the assessment year.
Poultry feed producers have been focusing on carrying out developments in their products and processing methods in a bid to cater to the growing needs of consumers as well as abide by laws laid by regulatory authorities regarding GHG (Green House Gas) emissions. This has also triggered the use of clean labels as a measure to assure safety of poultry products by communicating ingredient information to the consumer. In addition, being largely driven by industry-specific aspects, manufacturers of poultry feed can expect momentous growth in the forthcoming years, says the report.
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Regulatory authorities have been stressing upon ingredient definition for insect feed protein used in poultry feed. The United States Food and Drug Administration (FDA), on September 11, 2018, proposed that AFFCO (Association of American Feed Control Officials) has allowed the use of protein meal produced from insect larvae and whole dried insects in poultry feed. AFFCO and the FDA have been working in the poultry feed regulation space, especially in setting definitions that describe new ingredients in poultry feed. FDA stresses on the fact that production of insect feed can provide a sustainable source of proteins. It has recommended amendment of ingredient definition for BSFL (Black Soldier Fly Larvae) in a bid to include it in the poultry feed.
Antibiotic-Free Poultry Production goes Mainstream; Creates New Opportunities for Stakeholders
Ban on use of antibiotics in poultry feed that promotes faster poultry growth is likely to open new avenues for stakeholders in the poultry feed market. According to World Health Organization (WHO) and other health authorities, antibiotic use in poultry feed poses significant health risks to humans. Against this backdrop, governments across various countries have imposed legislative bans on antibiotic formulations in poultry feed and production. FDA’s Guidance #213 issues removal of antibiotics in poultry feed production. It has also proposed Guidance for Industry #152 that evaluates the safety new antimicrobial drugs and their effects on human health. This is expected to influence the uptake of various feed enzymes and additives that facilitate enhanced poultry feed quality. This has resulted in identifying new ways that stimulate poultry production and deliver enhanced results similar to antibiotic health promoters. Feed additives such as amino acids, prebiotics, probiotics, proprietary blends and enzymes are emerging as potential poultry feed additives.
Conditioning to Gain High Significance in Pelleting of Poultry Feed
Conditioning of poultry feed is gaining traction on the back of increasing demand for high pellet quality and bird performance. High pressure steam during the conditioning process provides moisture and heat essential for gelatinization of starch, pathogen removal and particle adhesion in the poultry feed. Conditioning steam temperature and retention time are defined by PDI (Pellet Durability Index), effective control over which results in enhanced nutrient digestibility. Conditioning of poultry feed before pelleting, particularly for young birds, has gained high significance as young poultry has underdeveloped enzymatic system that requires highly digestible nutrients.
Synergistic Use of Organic Acids and Copper Hydroxychloride in Poultry Feed – An Upcoming Trend in the Market
Use of organic acids in drinking water has resulted in a substantial increase in bird weight as compared to birds receiving AGPs (Antimicrobial Growth Promoters). Moreover, organic acid in poultry feed has enhanced the footpad quality along with reduction in mortality rates compared to poultry receiving antimicrobial growth promoters. Stakeholders in the poultry feed market are also focusing on using organic acids and copper hydroxychloride in poultry feed in a bid to improve performance along with FCR (Feed Conversion Ratios) without additional costs.
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