The global triethanolamine market is anticipated to be dominated by Asia Pacific region with China leading the market both in terms of production and consumption. India is also anticipated to witness sound growth in demand for triethanolamine owing to the rapid growth in the end use industry in the country. North America and Europe are collectively anticipated to hold significant share in the Triethanolamine Market and rising demand from personal care industry is expected to drive the market.
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The demand for triethanolamine is rising from detergent and personal care industry. Triethanolamine is a member of ethanolamine family and can be termed as a tertiary amine as well as a triol. It is a highly viscous liquid, which is colorless in its pure form, while it is pale yellow in its impure form. Triethanolamine is majorly used in the surfactants, cement grinding, metalworking, herbicides, textile and others. Triethanolamine is primarily used in surfactants, which contributes the largest share of its consumption. It serves the function of emulsifier in some applications. Triethanolamine is also used as intermediate in the adhesive manufacturing. Its surface treatment properties are favored in the personal care products such as cosmetic creams, shaving creams, hand lotions and others.
The growing detergent and personal care industry has created an upsurge in demand for the triethanolamine. The major and predominant application area for triethanolamine is in the surfactant. There has been rising demand for triethanolamine from textile industry also, which is projected to drive its demand during the forecast period. There are wide range of applications of the triethanolamine, in many industries such as paints & and coating, textile, cements, and adhesive. All these industries are growing at a faster pace bolstering the growth in the demand for triethanolamine. Asia Pacific is the largest surfactants market, which consequently makes it the largest market for the triethanolamine. Increasing population in Asia Pacific is pushing the personal care, textile and construction industry thereby driving the demand for triethanolamine.
Triethanol amine is a chemical compound and the regulations imposed by various organizations such as USEPA and REACH, may restrain the market. Growing demand for bio surfactants can also affect the demand for triethanolamine.
Additional challenges faced by the global triethanolamine market is the use of substitutes such as sulfonates, sulfates, carboxylates, and ethoxylates and fatty acid esters amongst others as replacement for triethanolamine.
Another major challenge faced by the global triethanolamine industry is the fluctuations in the raw material prices. To sustain in the global competition, by minimizing the cost of production is a major challenge for the manufacturers.
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The manufacturers of triethanolamine are entering into long term supply contracts with the personal care and textile manufacturing companies as a part of their business strategy to expand their customer base and global footprints.
Manufacturers are also expanding their capacities of production due to surging demand for triethanolamine from the customers. Currently, prominent manufacturers produce triethanolamine from three ethylene oxide molecules and ammonia. However, research and development activities are going on for the improvements in the current production process.
Increasing population in China and India is driving the construction industry in the Asia Pacific region, which is resulting in demand for triethanolamine from the construction industry. Also, the textile industry is in the high growth phase in Asia Pacific, which is expected to accelerate the demand for triethanolamine, during the forecast period.
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