Fact.MR’s analysis on the global Baby Prams and Strollers Market states that the market will grow at an impressive pace in the upcoming years and is projected to expand at a value CAGR of 8.3% throughout the period of assessment, 2017-2026. During this period, volume sales of baby prams and strollers across the globe is estimated to surpass 37,300 thousand units by end of the year of assessment (2026).
Sales of baby prams and strollers is expected to rise at a significant rate in the years to follow. Moreover, this growth is supported by stringent government regulations that support manufacturing of enhanced strollers and prams with smart features. This led to manufacturing of different types of baby prams and strollers in the market, such as lightweight strollers, jogging strollers, double/triple strollers, standard strollers and multi optional system strollers. The popularity of such advanced juvenile products has risen among parents which is expected to fuel the volume sales of baby prams and strollers in the following years.
Incorporation of multiple functionalities and innovations in baby prams and strollers, coupled with high use of these products by single parents and nuclear families is expected to drive the growth of the global market. E-commerce is expected to drive sales of baby prams and strollers in the coming years. Convenience provided by E-commerce sales channels in combination with buy back and replacement benefits is expected to drive the sale of baby prams and strollers.
With stringent rules of governments regarding safety regulations and baby care across regions, it has become imperative for manufacturers of baby care products to develop enhanced juvenile products that meet government standards. Design, quality and safety are intertwined aspects of baby care products, that the manufacturers are striving to improve by incorporating additional features to their products.
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Baby prams and strollers are no exception. For instance, mandatory checking quality of wheels has been initiated by governments to regulate effective baby care. Also, European Union had introduced EU i-Size regulation that ensures high protection in all products associated with baby gear and safety, especially for children that are 15 months old. These regulations have made it imperative for manufacturers to develop prams and strollers with advanced features that have enhanced safety measures. This is expected to trigger the sale of baby prams and strollers in the long run. Additionally, fast-paced lifestyle, increasing number nuclear families and single parents have forced customers to prefer enhanced safety measures and convenience for babies. This has further spurred the adoption of baby prams and strollers.
Prominent companies involved in production of baby prams and strollers include Artsana Spa, Beinmate Group Co. ltd., Dorel Industries Ltd., Emmaljunga Barnvagnsfabrik AB, evenflo Company Inc., and Goodbaby International Holdins Ltd.
Research says that Europe has been at the forefront with respect to innovations in baby prams and strollers. Government regulation in Europe initiated stringent regulations associated with baby safety. Rules were made to manufacture baby care products that ensured high level of protection and convenience for babies. This pushed the manufacturers to invest in research to develop advanced products to ensure protection head and neck of babies. The region is marked with presence of key players that are striving for developing prams and strollers for babies that offer additional features and safety. For example, in Europe, Bugaboo and Baby Jogger, few of the key manufacturers, have developed enhanced quality baby strollers and prams that have slip resistant rubber handle, self-aligning wheels, adjustable footrest and canopies for protection from UV radiation.
Adoption of smart technology has become a key trend among manufacturers of baby prams and strollers in Europe. Such smart strollers are gaining high momentum owing to their design that supports additional facilities such as storage, multiple seating configurations, and other smart features. For example, moxi stroller by 4momns is equipped with tail lights, pathway lights and an LCD dashboard that tracks speed, distance, temperature, battery level, calorie burn and time. Sale of baby prams and strollers in Europe is expected to reach a value of over US$ 2.5 Bn by end of assessment period (2026).
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