The study finds that young and teenage consumers, especially women, continue to show marked preference for floral body mists. Worldwide sales of floral body mists surpassed 78 million units, and are estimated to register a Y-o-Y growth of 4.9% in 2019. In addition to floral body mists with single notes, manufacturers are combining scents of various flowers to create classic feminine appeal, which is likely to provide potential growth prospects of the body mist market.
Female body mists continue to account for a significant share of the market, with sales of more than 187 million units in 2018. Additionally, rising awareness regarding skincare and healthcare among men has impacted launch of various grooming products for men, which in turn favor the sales of male body mists. However, the Environment Working Group (EWG) have reported the presence of hazardous synthetic chemicals, mostly petrochemicals in most body scent and fragrance products, which has raised awareness among consumers and limited the adoption of body mists. This has favored the demand for body care products including fragrances with natural and organic ingredients. Companies such as Forest Essentials as well as several startup companies are focusing on offering an entire product portfolio based on safe, pure ingredients that are free from petrochemicals.
According to the study, North America remains the leading market for body mists, with sales exceeding 82 million in 2018. Presence of leading market players in the region along with increasing number of consumers who use body mists on daily basis are key aspects fuelling the growth of body mist market in North America. Economic vigor of consumers in developed nations has further complemented expenditure on body care and grooming products.
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The study finds that Asia Pacific Excluding Japan will continue to be an attractive market for body mists, expected to record a volume Y-o-Y growth of 5.4% in 2019 over 2018. Rising westernization and increase in consumer spending on personal grooming products in developing countries on the back of improving economy and high disposable income, are the key macroeconomic trends fuelling the growth of body mist market in the region.
According to the study, modern trade accounts for relatively large sales of body mists, with nearly 40% share in 2018. Gains also remain significant from e-commerce sites, as brands are racing to evolve their marketing techniques, shifting ad investments from traditional television to Instagram and YouTube, to attract the rising number of millennial population who are likely to purchase various products through online stores.
Fact.MR’s study also offers a long-term forecast of the body mist market for the period, 2018-2028. The body mist market is projected to record a volume CAGR of 3.5% through 2028.
In Brief:
Body mist market recorded a value CAGR of 3.7% during the period between 2013 and 2017. Growing consumer inclination towards personal grooming, along with rising use of body deodorizers to reduce or mask effects of sweating, has underpinned the growth of body mist industry.
North America continues to retain its leading position in body mist market. Body mist sales in the region remain driven by high awareness and introduction of innovative products that ensure long-lasting fragrance.
Asia Pacific is likely to remain a high-growth market for body mists, with increasing consumer spending on luxury grooming products.
What are the Key Growth Drivers of Body Mist Market?
Rising popularity and adoption of fragrance products, especially among millennial demographic who are inclined towards purchasing various products through online stores and experimenting with new brands and concepts, have been influencing the sales of body mists. Prospects of body mist market will remain promising, as millennials show a growing interest in creating fragrance wardrobes and layering different nodes to create their own bespoke scents.
Growing use of fragrances on a daily basis among both men and women, coupled with rising working population in emerging economies has led to a surge in the demand for body mists. As compared to perfumes, body mists are lighter, cost effective, less concentrated, and contain high levels of alcohol, making them ideal for daily use.
Developing countries are also witnessing a notable rise in the demand for personal grooming products, amid improving economy and high purchasing power, which in turn will contribute to the revenue generation of body mist market.
Opportunities are imminent in the body mist market, as manufacturers continue to shift their focus towards developing natural and organic body mists as well as mood-enhancing fragrances. In addition, several brands are adopting innovative marketing techniques such as using personalized algorithm and harnessing social media such as Facebook and Instagram to help consumers find their perfect scent and improve brand loyalty.
While personal grooming products continue to gain popularity among women, rising awareness regarding skincare and healthcare have been influencing men to invest in beauty care products. This has resulted into an upsurge in launch of grooming products for men, creating new avenues of growth of body mist market.
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