According to a new Fact.MR study, the eyelashes enhancing agents market was valued close to US$ 280 Mn in 2018, and is estimated to register a Y-o-Y growth of over 5% in 2019. The eyelashes enhancing agent industry remains influenced by various factors, ranging from the innovative developments in cosmetic formulations, to high prevalence of eye inflammations, such as madarosis and blepharitis, which lead to thinning and loss of eyelashes. The research study analyzes the eyelashes enhancing agents market in detail, and offers readers a thorough analysis of key factors impacting the market growth.
The study finds that the focus of manufacturers is currently directed toward extending the growth cycle duration of eyelashes, and enhancing the density of hair in each cycle. This, coupled with the efforts of leading cosmetic brands, such as L'Oréal, and Estee Lauder, to offer effective eyelashes strengthening products with added benefits such as protection from environment and climate, will continue to bode well for the eyelashes enhancing agents industry.
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In Brief:
Eyelashes enhancing agents market registered a CAGR of nearly 4.0% between 2013 and 2017.
Global sales of eyelashes enhancing agents closed in on US$ 280 Mn in 2018, and are estimated to record a Y-o-Y growth of over 5.0% in 2019.
The lead of North America in the eyelashes enhancing agents industry is here to stay, with revenues in 2018 estimated close to US$ 95.0 Mn. Sales of eyelashes enhancing agents in the region are sustained by high concentration of leading players in the region, and marked rise in adoption of cosmetic products among consumers.
Asia Pacific will remain the high growth market for eyelashes enhancing agents.
The study finds that North America continues to be the leading market for eyelashes enhancing agents, with an overall revenues in 2018 estimated at nearly US$ 100 Mn. The higher economic vigor of consumers has made them more willing to spend on personal care products. In addition, several research institutes in North America are focusing on R&D investments for the development of new and advanced eyelashes enhancing agents.
According to the study, Asia Pacific Excluding Japan (APEJ) will be the high growth market for eyelashes enhancing agents, and is estimated to record a Y-o-Y growth at nearly 7% in 2019 over 2018. Growing opportunities in APEJ can be attributed to relatively greater inclination of consumers toward beauty products, which has complemented growth of the cosmetics industry in the region. Additionally, higher prevalence of eye inflammations, such as madarosis and blepharitis, has been contributing to sales of eyelashes enhancing agents in the region. .
The report finds that consumers with damaged eyelashes will contribute significantly to demand for the eyelashes enhancing products. Focus of consumers to improve their facial appearance by leveraging cosmetic products continues to underpin demand for eyelashes enhancing agents. Additionally, the continuous intra-arterial chemotherapy treatment to cure breast cancer has been associated with damage to eyelashes, which in turn has underpinned demand for relevant care products, thereby driving demand for eyelashes enhancing agents market. The report estimates that eyelashes enhancing agents sales for products to repair damaged eyelashes will grow at a CAGR of over 5.0%through 2027.
The Fact.MR research report lends significant insights and actionable intelligence of the eyelashes enhancing agents market. A systematic methodology and holistic approach are employed to conduct a thorough assessment of the drivers, restraints, opportunities, and threats affecting the growth of eyelashes enhancing agents market in the forecast period 2018-2027.
To acquire comprehensive information of the historical and existing growth parameters of the eyelashes enhancing agents market, a deep secondary research followed by a primary research has been conducted. The secondary research includes the study of trade journals, press releases, company annual reports, paid resources, and other publications, while industry and market heads were interviewed to carry out the primary research.
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