Global demand for stationery products has remained subdued as laptops, desktops, and smartphones have replaced traditional stationery items, such as pens, pencils, and notebooks in various settings. The global stationery industry has felt the impact of digitalization, and many leading brands have turned to repurposing their offerings as ‘gift’ and ‘collector’s’ items. The silver lining for manufacturers remains the pervasiveness of stationery products in educational institutions and workplaces. On account of steady demand from educational institutes and workplaces, the global stationery market is likely to witness a moderate growth during the period 2017-2026.
According to Fact.MR, the global stationery market is expected to represent a value of nearly US$ 24,000 Mn by the end of 2026.
With the growing need to simplify assigned tasks, demand for business stationery in various companies will continue to increase globally. Sales of continuous stationery products such as typing sheets, carbon papers, rough-work pads, pencils, letter-heads, folders and files is expected to increase attributed to increasing demand in various companies. Companies are focusing on investing in other continuous stationaries such as special accounting forms and invoices in order to improve productivity. In order to increase the output, companies are further investing in customizing their stationery to convey business professionalism to their clients.
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On the other hand, growing advancements in technology has led to increasing preference for storing information on the smartphones. As the information stored on the smart devices can conveniently retrieved when required. Moreover, storing information on the smart devices has reduced the need to manage stack of papers, which in turn has led to less spending on the stationery products. The industry professionals prefer developing documentations and storing the business related information on the databases. These factors are expected to dip the sales of the traditional stationery products in the global market during the forecast period.
Growing need for neatly filling the official documents and invoices with premium ink quality has led to surge in demand for pens globally. On the basis of product type, the pens segment is expected to generate significant revenues, accounting for a value of nearly US$ 24,000 Mn by the end of 2026. On the other hand, the coloring product type segment and the art goods product type segment is expected to register the highest CAGR during the forecast period.
Based on sales channel, the wholesalers segment is expected to witness a robust revenue growth, recording a value of over US$ 3,000 Mn by the end of 2017. In contrary, the exporters sales channel segment is expected to register a healthy CAGR through 2026.
By pricing range, the mid-range segment is expected to witness a significant revenue growth, accounting for a value of over US$ 4,000 Mn by the end of 2026. Moreover, the mid-range pricing range segment is expected to register a healthy CAGR throughout the forecast period.
Competition Tracking
Leading market players operating in the global stationery market include KOKUYO Co,Ltd, Shachihata Inc., Pentel, PILOT CORPORATION, Mitsubishi Corporation, Zebra Co., Ltd., M&G Holding Group Co., Ltd, Jason’s Deli Inc., Shenzhen Comix Group Co., Ltd., Beifa Group Co., Ltd., Wenzhou Aihao Pen Trade Co. Ltd., Guangbo Group Stock Co., Ltd., Qingdao Changlong Stationery Co., Ltd., ITC Limited, Navneet Education Limited, GM Pens International Pvt Ltd, BIC Cello and Lion Pencil Co., Ltd.
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