For centuries, ingredients have served the purpose of breathing new lives into a wide variety of products and their respective degrees of usefulness. While the conventional use of ingredients was more of an ‘aesthetic-oriented’ pursuit, the preferences of new-age consumers are more inclined toward ingredients offering a myriad of functional benefits. Consumers, in the present scenario, have moved past basic purchases and are much more invested in products that are not only grasp their appeal but also add considerable value. This has encouraged majority of the industry operators to include the goodness of high-quality ingredients in their offerings, which, in turn, is adding new certainties to the long-term adoption of omega 3 ingredients.
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Omega 3 ingredients have carved out their unique spaces in the global functional ingredients landscape, on account of their well-documented benefits apropos of cardiovascular health. Similar is the case of EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) Omega 3 ingredients, which are successfully making their way into the wellness scene and are being well-accepted for food & beverage, dietary supplements, infant formulas, pharmaceutical, animal feed, and various other applications.Â
The trend of ‘preventive healthcare’ is headed toward its peak, and modern consumers are harnessing the power of dietary supplements to jump onto this bandwagon. The new-age consumers have become highly ‘self-directed’ and the way they arrive on purchasing decisions has drastically transformed over the years. Brands offering dietary supplements are catching up with this dynamic trend via use of active ingredients, which is likely to propel the growth of EPA and DHA Omega 3 ingredients market in the coming decade.
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The trend of preventive healthcare is being set in motion by online forums, magazines, and social media platforms, which dispense lifestyle and dietary bits of advice on a regular basis. This barrage of information contributes toward shaping of consumer preferences in favor of EPA and DHA Omega 3 ingredient-infused products, thereby encouraging dietary supplement brands to invest in these ingredients. In addition, increasing focus of dietary supplement brands on refashioning their marketing strategies with ‘value-adds’ being their key marketing proposition. This, in turn, is also setting the stage for high consumption of EPA and DHA Omega 3 ingredients in 2019 and beyond.
Infant nutrition is at the cusp of crucial shifts with regards to the ingredients being used, as the trend of ‘functional fortification’ has, and will continue to spread its roots in the space of neonatal nutrition. Use of Essential fatty acids (EFA), which are well-known for their contribution toward cellular metabolism, is gaining momentum as precursors nourishing the cognitive and cardiovascular health in infants. Omega 3 derivatives, primarily DHA, have firmly established themselves as ‘brain nourishing’ ingredients used in infant formulas, and this adoption is further estimated to scale new heights in 2019 and beyond.
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The growing population of working mothers is giving an impetus to the sales of infant formulas infused with high-quality functional ingredients. As working mothers are on a constant lookout for alternatives matching up with the nutritional value of human milk, the adoption of EPA and DHA Omega 3 ingredients in infant food is estimated to be on a tear for the next 10 years. However, this adoption is likely to bear the brunt of research findings that unveil that DHA-infused infant foods are largely futile and have minimal to no impact on the infants’ overall wellbeing.
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