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According to Fact.MR’s recent forecast study, the global market for humectants is pegged to expand at a CAGR of 4.2% in terms of value during the forecast period, 2017-2026. The report further estimates that by the end of 2026, more than 2 million tons of humectants will be sold across the globe.
Market Taxonomy
| Region | Product Type | Application | Source |
| North America | Sugar alcohol | Skin Care Products | Synthetic |
| Latin America | Glycerol | Hair Care Products | Natural |
| Europe | Alpha hydroxy- acids & polysaccharides | Oral Care Products | |
| Japan | Glycols | Other Cosmetic Applications | |
| APEJ | Other Types | ||
| MEA |
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Glycerol to Represent Top-Selling Humectant through 2026
The moisture absorption and retention properties of glycerin-based materials will continue to drive the adoption as humectants in the manufacturing of personal care products. Glycerol’s properties in terms of exfoliation, potentiation of preservation activities, moisturization, and solvency will instrument its growing demand in the global humectant market. In 2017, more than 640,000 tons of glycerol has been estimated to be sold in the global humectants market. While the demand for glycerol is expected to remain consistently high in the global humectants market through 2026, the report estimates that the demand for glycols will also gain healthy traction, reflecting a volume CAGR of 4.1% during the forecast period.
Skin Care Product Applications of Humectants to Translate High Profits
The report has estimated that throughout the forecast period, more than 40% of the global humectants market volumes will be consumed in the production of skin care products. The report also reveals that the demand for humectants in manufacturing of hair care products will also gain traction. By 2026-end, more than 500,000 tons of humectants are expected to be consumed in the production of hair care products such as conditioners and shampoos. The report also reveals that by the end of 2026, majority of humectants produced in the global market will be derived from synthetic sources. Cost-effective procurement of humectants through synthesis of constituents, as opposed to complexity in producing humectants from natural sources, will continue to drive the consumption of synthetically-sourced humectants in the global market through 2026.
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Competition Tracking
Leading producers of humectants have been profiled in the report to develop a holistic overview of the global humectant competition landscape. Companies namely, Cargill, The Dow Chemical Company, Archer Daniels Midland Company, E. I. du Pont de Nemours & Company, Roquette Frères, Ingredion Incorporated, BASF SE, VMP Chemiekontor GmbH, The Lubrizol Corporation, Vantage Specialty Ingredients, Inc., and Wuhan Sanjiang Space Gude Biotech Co. are expected to instrument the global humectant production during the forecast period. Several of these key players in the global humectants market will be focusing on improving the properties of these substances in exacerbating dryness and increasing the absorption of trans-epidermal water.
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