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Espresso Powder Market Dynamics
The espresso powder market is growing at a significant rate and the foremost reason for such growth is the changing culture of drinking coffee on-the-go. The burgeoning popularity of espresso among millennials due to increase in purchasing power is expected to advance the espresso powder market. The launch of new products is also one of the critical reasons that is driving the growth of the espresso powder market. Moreover, the overall espresso powder market is witnessing growth due to the consumer preference of caffeine to curb sleep and hangovers. However, some of the common health hazards caused due to intake of excessive caffeine including insomnia and nervousness could slow down growth of the espresso powder market during the forecast period of 2019 to 2029.
Espresso Powder Market Segmentation
The espresso powder market can be segmented on the basis of type, caffeine content, end-use industry and sales channel.
On the basis of type, the espresso powder market can be segmented into:
- Caffeinated
- Decaffeinated
On the basis of caffeine content (Caffeine content/30 gm), the espresso powder market can be segmented into:
- < 10 mg
- 10 – 30 mg
- 30 – 50 mg
- 50 – 70 mg
- 70 – 90 mg
- > 90 mg
On the basis of end-use industry, the espresso powder market can be segmented into:
- Food & Beverages
- Dairy & Confectionaries
- Coffeehouse Chains & Restaurants
- Bakery
- Others
On the basis of sales channel, the espresso powder market can be segmented into:
- Direct Sales
- Indirect Sales
- Supermarkets / Hypermarkets
- Convenience Stores
- Variety Stores
- Online Retail
- Others
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Espresso Powder Market Regional Overview
Europe and North America will hold a maximum share in the global espresso powder market follow by the Asia Pacific region. Due to the changing taste preferences and easy and wide availability of espresso powder, North America and Europe are expected to remain a dominant market. Asia Pacific recorded the highest growth in coffee consuming population from 2008 to 2016 with a 3.5% growth rate and this region is expected to hold a major share in the espresso powder market during the forecast period of 2019 to 2029.
Espresso Powder Market Key Players
The espresso powder market is characterized by the presence of a large number of leading brands who are focusing on developing different flavors to attract customers. Several vendors involved in the global espresso powder market are utilizing the television medium for advertisement, product launches and brand awareness programs to build a large customer base.
Some of the key players in the espresso powder market are: Nestle S.A., Starbucks Corporation, Gloria Jean’s Gourmet Coffee, Coffee Beanery, Costa Caribou Coffee Company, JAB Holdings Company, Massimo Zanetti Beverage Group, Tully’s Coffee, Peet’s Coffee, Barista Lavazza, Jacobs Douwe Egberts Pro and Zino Davidoff.
The research report presents a comprehensive assessment of the espresso powder market and contains thoughtful insights, facts, historical data and statistically supported and industry validated market data. It also includes projections using a suitable set of assumptions and methodologies. The research report of the espresso powder market provides analysis and information according to the different market segments such as utility, product type, diagonal length, material, end-use, sales channel and region.
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