Rising Propensity for Low- or No-Calorie Versions of Foods & Beverages Pushes Adoption
Growing concerns regarding obesity is translating into a swift and broader consumer acceptance of healthy dietary plans. Realization of the fact that a diet has deep-rooted influences on health has further encouraged consumers to modify their consumption patterns, as more and more of them seek healthier alternatives with ‘less sugar’. With the health-savvy demographic heading toward low- or no-calorie versions of food and beverages, adoption rate of artificial sweetener is also witnessing a considerable uptake.
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Food producers are making use of high intensity artificial sweetener to offer light products with fewer calories and captivating taste attributes, in response to the consumer preferences. For example, the sales of sugar-free gums have witnessed impressive rates as compared to that of regular gums. Some other products with artificial sweetener as a vital part of the ingredient bases include diet drinks, tabletop sweeteners, yogurt, and frozen dairy products.
Artificial Sweetener Adoption to Benefit from Sugar Taxes and Levies
With introduction of sugar taxes across various countries, maximum of the consumers are shifting from sugary beverages to low calorie versions. This tax is being aimed at regulating the burden of obesity, among both adults as well as children. For instance, key countries such as Britain, Hungary, Finland, and France have introduced sugar taxes and levies aimed at reduction of obesity levels.
These taxes have translated into a flurry of product reformulations by the food and beverage companies. These reformulations, in turn, are likely to provide a substantial fillip to the adoption of artificial sweetener, including the high intensity artificial sweetener.
High Intensity Artificial Sweetener Bears the Brunt of Controversies, yet Favorable Approvals and Studies Boost Integrity
Several controversies associated specific high-intensity artificial sweetener types with potential health hazards, such as neurotoxicity, disruption of satiety mechanisms, cancer, and many more. Many high intensity artificial sweetener types, including Aspartame, Saccharin, and many more, bore the brunt of this increasing reluctance and subsequent intolerance. For instance, key companies, such as PepsiCo, had replaced aspartame in their products with viable substitutes in response to controversies apropos of aspartame in the US.
Though the critics of high intensity artificial sweetener claimed multiple health problems associated with its consumption, prominent institutions like the National Cancer Institute and other health agencies have denied the same. Moreover, approvals by eminent organizations, such as FDA, and favorable studies are further encouraging food and beverage companies to get back to these specific artificial sweetener types with minimum reluctance.
Rising Fad for Natural and Plant Based Might Pose Challenges for Growth
The quest for healthy substitutes for the calorie-loaded ingredients is pushing the demand for high intensity natural and plant based sweetener. Prominent food and beverage manufacturing brands, such as Coca-Cola, PepsiCo, Heinz, and Danone, are leveraging the potential of high intensity natural and plant-based sweetener.
Some of the popular natural and plant based varieties, such as Stevia and Monk fruit, have witnessed a significant uptake, being around 200 to 300 times sweeter than processed sugar. This wide spread proliferation of high intensity natural and plant based variants, driven by the evolving preferences for natural alternatives, might pose challenges for the adoption of high intensity artificial sweetener.
Artificial Sweetener- Competitive Landscape
The competitive landscape section in the artificial sweetener market offers a deep dive into the profiles of the leading companies operating in the global market landscape. It offers captivating insights on the key developments, differential strategies, and other crucial aspects about the key players having a stronghold in the artificial sweetener market.
Tate & Lyle PLC, a key player in the artificial sweetener market, entered into an agreement in 2017 to acquire a 15% stake in Sweet Green Fields, a leading company offering premium quality sweetener solutions.
Archer Daniels Midland Company, another leading player in the artificial sweetener market, acquired Eatem Foods in the year 2015 to diversify its product portfolio. Also, the company announced the availability of a new product named’ VivaSweet Sucralose’ in 2015, an exclusive zero-calorie sweetener.
Ajinomoto Co., Inc., another prominent player in the high intensity artificial sweetener market, signed an agreement in March, 2018 to acquire Circle Foods L.L.C.
Artificial Sweetener- Definition
Artificial sweetener refer to substitutes for conventional or regular sugar that is manufactured synthetically and offers sweetness attributes without calories.
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Artificial Sweetener- Definition
High intensity artificial sweetener is about 200-20,000 times sweeter than regular/normal sugar, as suggested by the name i.e. ‘intense sweetener’.
Artificial Sweetener Market- About the Report
The high intensity artificial sweetener market demonstrates the market potential of artificial sweetener market for the assessment period of 2018-2027. The report has a specific focus on high intensity artificial sweeteners, and tracks demand and sales for this category.
Artificial Sweetener- Market Structure
The artificial sweetener market has been segmented by product, end use application, form, and region. By product, the market is classified into Cyclamate, Saccharin, Aspartame, Acesulfame Potassium (Ace-K), Sucralose, and Others.
Several end use applications featured in the high intensity artificial sweetener market report include beverage, dairy products, bakery and confectionery, dietary supplements, bread spreads, pharmaceutical, personal care, and others. By form, the high intensity artificial sweetener market is classified as powder, tablets, and syrups. The high intensity artificial sweetener market has been gauged across key regions such as North America, Latin America, Europe, Japan, APEJ, and MEA.
Research Methodology
A holistic research methodology has been leveraged to glean the compelling insights for compilation of the research study on high intensity artificial sweetener market. All the data points and information sketched in the high intensity artificial sweetener market report have been collected and assembled from credible and reliable sources, including primary and secondary sources. Moreover, the data points in high intensity artificial sweetener market report have been verified by industry experts to give an unmatched analysis of the global scenario of high intensity artificial sweetener market.
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