WTC created a fun and eye-catching campaign using bright, colorful illustrations of anthropomorphic animals in various bike related rideshare pun-filled scenarios. These graphics were designed to be playful and educational. OCTA wanted residents to be aware of how easily anyone of any skill level could bike around the city and also take advantage of other public rideshare options that they could connect to, such as the OC Bus, Metrolink, or carpooling.
The campaign included posters, bus wraps, postcards, social ads, website graphics, emails, and digital banners. In addition to this, WTC created graphics for the OCTA Bike Rally which were used on postcards and custom tshirts handed out to Bike Rally participants.
The campaign was incredibly successful in getting residents excited about the various modes of transportation options available around the city.
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We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public-sector division of Jovenville, LLC, a leading creative agency specializing in consumer brands, established in 1995. For more information, visit wethecreative.com, contact Nikita Russell at nikita@wethecreative.com or call 877-877-1318.
