ZAMBIAN BREWERIES MEASURES UP ON QUALITY STANDARDS

Zambian Breweries is leading the way in quality standards across the manufacturing industry, says the Zambia Bureau of Standards (ZABS), which joined the company in celebrating its Quality Culture Week under the theme Creating customer value through 100% mind-set.

Zambian Breweries is at peak performance in as far as standards implementation is concerned. And we also like the standard interventions on the environment such as the Manja Pamodzi recycling initiative, which has been there to make sure that the environment is protected in our communities, said ZABS Executive Director Manuel Mutale.

It is our desire and we appeal to other industry players and manufactures to emulate and put their hands together to make recycling initiatives successful, concluded Mr Mutale.

Zambian Breweries over the years has invested in maintaining quality standards in its production process and setting benchmarks on the environment through its recycling and water initiatives.

We believe that standards are an ingredient to producing our premium quality clear beer products, said Zambian Breweries Corporate Affairs Director Ezekiel Sekele.

Earlier this year Zambian Breweries' iconic Mosi Premium lager was voted one of the best quality beers in the world, receiving a Gold quality label at the Monde Selection International Quality Awards in Rome. It was the third time in a row that Mosi was awarded Gold at the Monde selection, a sign of consistency.

The award is a demonstration of the brewer's top quality control systems and a guarantee of quality for consumers, having been conferred the honour by a panel of more than 80 independent global experts.

Zambian Breweries also received the Quality Culture Award from its parent company AB InBev in South Africa.

We are a proud member of the AB InBev group, and one of its 10 principles talks about quality and integrity. Principle 10 brings to mind the need for us not to take any shortcuts. It brings to mind the need for us to continue to push forward; integrity, hardwork and responsibility. all these areas are important for the growth of the business and also our reputation. We want to be in business, not for 10 years, but for the next 100 years, he said.

Mr Sekele emphasised that companies in the food and beverage industries must take standards of quality very seriously to maintain high quality and good health for their consumers.

He also highlighted the need for industries to work together to combat the negative effects of climate change to the environment through standards.

ZABS has set a benchmark to gauge how industries manage activities in such a way as to avoid damage to the eco-system. Hence, standards help preserve nature and the environment and encourage people to repair past damage caused by both human and industrial activity.

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About AB InBev in Zambia

Zambian Breweries Plc is part of Anheuser-Busch InBev (AB InBev), the largest brewer in the world, with more than 400 beer brands and some 200,000 employees in over 50 countries. It is also one of the world's largest bottlers of soft drinks.

Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Lager, Castle, Carling Black Label, Eagle, Stella Artois, and Budweiser.



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