CHILL OUT AT THE ETISALAT BEACH CANTEEEN 2021 WITH HOUSE OF POPS' SUPER COOL ICE POPS

But now, everyone's favourite homegrown dessert and treat brand is set to make an even deeper mark in the sand, with its stand at the Etisalat Beach Canteen 2021, which is set to take place until December 11th 2021.

Marcela Sancho, co-founder of the disruptive dessert company, says: "Etisalat Beach Canteen is one of those events that everyone looks forward to. It's become a firm foodie favourite on the calendar, and we are excited to take part. As a local company - founded in Dubai, we are not only proud to be a part of Dubai's ever-evolving cosmopolitan food scene, but also that we are among the very first companies to push a health-first approach to snacks and treats."

On a site dominated by fries, burgers and kebabs, House of Pops is truly an all-natural, plant-based treat for the senses and the soul.

Tired of unhealthy, fattening, high sugar and additive-heavy treats in the frozen section, the House of Pops team is shaking up Dubai's dull dessert scene with a burst of healthy, happy, colourful treats.

And the ice pop fruit sticks and plant-milk based ice creams still feel indulgent and are as tasty as traditional 'treats' that do nothing for your health or waistline.

During the event, you can simply grab a pop or ice cream bar and enjoy it while you tour the site or watch a glorious beach sunset, or choose a selection of frozen treats in a customised ten-pop 'Happiness Box', perfect for sharing, celebrating, (or just hiding under your beach umbrella with all afternoon), give a bow to the Royal Box which provides five of House of Pops larger ice cream bars, or choose 8 Keto bars and load them up into your very own bespoke, take home keto box.

Amid a multi-billion-dollar snacking sector riddled with troubling nasties - like E numbers, additives, high fructose corn syrup and too much sugar and refined ingredients - the House of Pops range is free from artificial colourings, flavourings, refined sugars, and rich in fibre. They are a fun, delicious way to get closer to your 'Five A Day' - and with a growing selection of tropical and traditional ice pop flavours in its Happiness, Keto, and Royal range, you're spoilt for choice, too.

House of Pops' fruit-forward ice pops are vegan, featuring up to just five natural main ingredients. It's presence at the Beach Canteen is a breath of fresh air for vegetarians, vegans and those with a range of intolerances and allergies who might otherwise feel left out from the foodie festival.

While there's a 'Fancy Choco' (Cocoa and coconut) one in the range, the rest are fruity but in awesome flavour combos like Super Strawberry, Galactic Lime, Crazy Coconut, Blackberry Lemonade and Pineapple Basil.

House of Pop's keto range is more akin to ice cream - but unlike any ice cream you've ever tasted before. Featuring organic coconut milk and cream, these guilt-free treats also feature vegetable fibres for extra health benefits. You can choose from Strawberry, Coffee, Vanilla or Chocolate flavours.

Royal Pops, are larger ice cream bars studded with real fruit pieces, making them the perfect healthy snack - and the perfect prize for employee of the week! The funky flavour catwalk includes indulgent Chocolate Banana, Chocolate Strawberry, Coconut Strawberry and Mango Strawberry.

Happiness Pops and Keto ice creams come in 80ml servings, while the Royal Pops are 123ml.

With purity and people at the heart of its brand, House of Pops strives to be good for its customers and the environment. It takes pride in its plastic-free compostable packaging. The packaging can also be tailored for special occasions, making its allergen-free ice pops perfect for friends and family.

The 80ml varieties are AED 20, while the 123ml Royal Pops are AED 25. House of Pops can also bring the "cool" factor to companies, festivals, and events with its catering service. Cool down from the comfort of your couch with House of Pops delivered to your door through Deliveroo, Talabat, and Zomato. And you'll definitely want to hit up the multi-pack offers delivered straight to your door!