Graham Technology Identifies New Markets

Graham Technology, the leading provider of business process management (BPM) solutions, has hired its first Chief Marketing Officer to push the company’s world-class offering and identify new markets for the future.

Paul White’s appointment comes as Graham Technology continues its aggressive global expansion. The new position heralds a renewed push for the company as it looks to capitalise on the growing BPM market in the UK and overseas.

Paul joined Graham Technology from Capital One Bank where he held positions of Enterprise Architect and IT Consultant to Marketing. Paul has held strategic IT and business positions in large institutions for the last 10 years. He brings a wealth of real customer experience as a consumer of enterprise-level technology.

Commenting on his appointment, Paul said: "Graham Technology has a staggering product suite and an incredibly exciting future. Graham basically invented the BPM technology space in 1992, years before any of its competitors and pioneered the process-based CRM approach with great success. The resulting maturity of the product and delivery capability of the team is markedly superior to anything I have seen before."

Mairi Mclellan, General Manager of Graham Technology, added: "We know that our offering to the market is truly unique; our projects have an unrivalled 100% success rate and we always deliver astonishing returns on investment for our clients. We have a world-class offering and an enviable reputation. Through marketing, Paul will help us make this more visible to the global market. He is an ideal candidate for the role, as his experience bridges the sales and technical teams and he also has an excellent knowledge of the market and competitive landscape."

Mairi continued: "Paul will be instrumental in working with the Marketing Team to raise our profile in areas where we currently operate, as well as identifying new markets for the future. We are confident this appointment will have a hugely positive impact on our future growth plans."

About Graham Technology

Graham Technology is the fastest growing technology company in the UK. The organisation is the No. 1 process management software provider in Britain and one of the top-performing vendors globally.

The privately owned firm houses its European headquarters at the A-listed India of Inchinnan building in Renfrewshire. It has offices in 10 countries around the world, across four continents.

Graham Technology operates in the highly competitive area of business process management, allowing businesses to interact with their customers through channels like contact centres, web, branch, SMS and Digital TV.