ONEZEROONE AND FILTER-UK LAUNCH STRATEGIC PARTNERSHIP

OneZeroOne, the UK’s only out-of-home digital agency, has joined forces with mobile marketing, application and content agency Filter-UK for a strategic partnership alliance designed to provide mobile content solutions for OneZeroOne’s clients, and an established network of potential global clients for Filter.

As a result, OneZeroOne will have direct access to the hottest developments in the mobile marketing industry, and area until now not considered as part of the outdoor industry.

Chris O’Donnell, head of OneZeroOne, said: ""The emergence of Destination Media in the outdoor industry has given advertisers added opportunities to target consumers in their chosen environments – whether football grounds, bars, student unions or supermarkets.

"Mobile marketing is a natural partner for outdoor – for example posters can act as a signpost or prompt for users to text a short code or download content to their phones. We know that mobile marketing will become an integral part of OOH advertising campaigns which increasingly involve building solutions from different specialist disciplines. Partnering with Filter gives our clients and media agencies access to cutting edge technologies and real expertise in the mobile sector."

Alasdair Scott, creative partner at Filter, added: "There are excellent opportunities for brands to deliver value to consumers via mobile devices. Filter's partnership with OneZeroOne ensures we are able to deliver a fully integrated mobile OOH offering utilising NewCo's global network and planning expertise. Filter has already started commercialising BlueCasting in UK, Germany, Dubai and Russia and our partnership will allow us to rapidly deploy this technology globally, specifically throughout North America and Asia Pacific".


For further information:
Amanda Harrison 020 8743 7566 ah@amandaharrisonmedia.co.uk
Chris O’Donnell 020 7592 3333 cod@onezeroone.net
Alasdair Scott 07740 565 372 al@filter-uk.com

Notes to Editors:

OneZeroOne provides clients with solutions from the out-of-home digital sector that are independent of, or complementary to, more traditional out-of-home campaigns. Mobile marketing, digital screens and interactive services all form part of solutions for clients seeking new audiences in unique environments.

OneZeroOne is a division of Poster Publicity, which has recently merged with WPP’s Portland to create the largest global outdoor media planning and buying business. The new company (working title NewCo) now has 35 offices across the US, Europe and Asia Pacific with billings in excess of US$ 600m. Poster Publicity’s client roster includes many of the world’s largest advertisers including BBC, Warner Bros, Coors, Samsung and Visa among others.

Website: www.posterpublicity.com

Filter was launched in January 204 Alasdair Scott, creative partner, and Simon O’Regan (technical partner), both industry veterans in the world of digital marketing and communications. They were previously Board members at Arnold Interactive and AMX Studios. www.filter-uk.com