Promax Scoops PR Oscar in Dubai for the Second Time


Promax, a recognized public affairs firm in the region, scooped the biggest recognition in the industry at the GMR Marketing Effectiveness Awards (GEMAS) held in Dubai recently. Promax had won an award in the same category as well as the Grand Prix at last year’s GEMAS.



[ClickPress, Wed Feb 22 2006] Promax, a recognized public affairs firm in the region, scooped the biggest recognition in the industry at the GMR Marketing Effectiveness Awards (GEMAS) held in Dubai recently. Promax had won an award in the same category as well as the Grand Prix at last year’s GEMAS.

National Obesity Campaign designed and implemented by Promax for its client Roche beat the campaigns submitted by other agencies for HP, Nokia and GM. The Campaign achieved threefold sales jump for the client in one year by using public affairs tools as a stand-alone marketing tool.

“It is a very big honor for us to receive this recognition second year in a row. GEMAS judges companies based on clear return on investment for every penny that clients invest in their public relations. As an agency our competitive edge is that we clearly measure this return of investment for our clients,” stated Cem Arikoler, Regional Director of Promax.

Promax won the Best PR Campaign and Best Marketing Achievement of the Year awards in 2005 given by Gulf Marketing Review.

These awards helped Promax to change traditional beliefs about Public Relations and Public Affairs in the region by achieving tangible results for the client’s bottom-line and to be a tool which manages more than an organization’s reputation.

Promax is the regional extension of PGI Holland BV with offices in 23 countries in the region. Promax is the largest communication consultancy firm specializing in building relationships with an organization’s key stakeholders.

Promax offers services in Public Relations, Public Affairs, Crisis Management, Marketing Consultancy, Market Entry Research and Advice, Marketing Communication Support and Governmental Lobby.

Company: Promax Middle East


Contact Name: Cynthia Luna

Contact Email: cynthia@promax.ae

Contact Phone: 04-282 6411

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